Meet Our Core Team

Led by CEO John Lewis, a dedicated team of visionaries is revolutionizing our perception and engagement with the cosmos.

John Lewis, the visionary founder, and CEO of NovaCorp Aerospace and JLE Cinema Group, leads our company with unparalleled knowledge and expertise, propelling it toward a powerful presence in the aerospace industry and beyond. He is a trailblazer, constantly pushing boundaries and driving cutting-edge innovations that shape the industry's future.

Beyond aerospace, John's influence extends to film production, where he is known for his remarkable versatility and keen eye for captivating storytelling. With extensive experience in physical production, acquisitions, and development, he has left an indelible mark on the entertainment industry.

Throughout his career, John Lewis has held prestigious positions as president, vice president, and CMO for renowned corporations, particularly in the entertainment sector. His invaluable contributions have transformed these companies from humble beginnings to soaring triumphs, solidifying his reputation as a true industry leader.

John's journey to greatness began as a champion among champions and UFC pioneer in mixed martial arts. His relentless dedication and skill, which he brings to all his endeavors, earned him an iconic status in the sport.

John is a forward-thinking leader who combines his passion for innovation with a strategic approach to create successful businesses, make a positive impact, and drive growth. As a strategic thinker, John has the ability to not only analyze market trends but also identify opportunities that others might overlook. His keen attention to numbers and data-driven approach will enable him to make informed decisions, optimize operations, and drive the company's financial success.

JOHN LEWIS – FOUNDER, CEO

Core Team

Andrew is a well-respected thought leader in the advertising world, best known for his non-traditional business approach. He has a proven track record of building thriving, innovative businesses from the ground up and has powered countless client transformations over the past 25+ years, while consistently redefining the advertising industry at large. Most recently, Andrew helped build WPP’s The&Partnership in North America from scratch to a sub $100 million business.

This new agency model fused data, media and creativity into one streamlined offering, delivering more effective results with noticeable efficiencies for clients like The Wall Street Journal, Coca Cola, Amazon, JP Morgan Chase, Toyota, and TELUS, to name a few. A thought leader on the marketing impact of AI and regular speaker on the future of advertising and marketing, MediaPost named him a Creative Allstar in 2018 and he’s one of AdAge’s prized top 40 under 40 talents.

ANDREW BAILEY – CHIEF MARKETING OFFICER

An accomplished American Executive Producer, Thomas Loureiro is widely recognized for his significant contributions to television. With a stellar track record, he has produced and directed some of the longest-running unscripted shows, including Big Brother, The Ultimate Fighter, and Hell's Kitchen. His creative vision and expertise have been pivotal to the success and longevity of these iconic programs.

Thomas has also contributed to multiple Emmy-nominated seasons of Dr. Phil, where he served as a producer and Director of the Dr. Phil House, shaping the show's compelling content and engaging format.

Thomas has partnered with NovaCorp and John Lewis to produce the first slate of television series shot in zero gravity, the Genesis X mission.

This groundbreaking project underscores his passion for pushing boundaries and exploring new frontiers in television production. A strategic thinker and dynamic entrepreneur, Thomas thrives on challenging the status quo and driving innovation. His deep understanding of creating high-quality content has made him invaluable to numerous networks, where he continues to shape the future of both unscripted and scripted formats.

With a keen ability to identify market gaps and adapt to evolving industry trends, Thomas remains at the forefront of television's future.

THOMAS LOUREIRO – CHIEF CREATIVE OFFICER

Wael Qassem is a distinguished business executive and consultant currently holding multiple key positions across various industries. He is the Director for the Office of HRH Prince Mohammad bin Faisal Al Saud, where he plays a crucial role in strategic planning and development.  

In addition, Mr. Qassem serves as the Business Development Manager at the Asian Broadcasting Company for Audio Visual Production, demonstrating his expertise in media and communications. He is also the Head of Business Development at NovaCorp Aerospace, contributing significantly to the company's growth and innovation in the aerospace sector. As the Executive Director of the Hijaziah Foundation, Mr. Qassem showcases his exceptional leadership in philanthropic initiatives. His role as the Director of the Development Department highlights his strategic vision and dedication to fostering growth and development.

 Mr. Qassem is also a skilled Aerial Mapping Survey Engineer, bringing technical expertise to his wide-ranging portfolio. Furthermore, he serves as a Special Consultant to HRH Prince Mohammed bin Faisal Al Saud, reflecting his trusted advisory capacity and influence in high-profile projects and initiatives. Wael Qassem's comprehensive experience and strategic vision make him a prominent figure in business development, media, and philanthropic endeavors.

WAEL QASSEM - Head of Business Development